How we measure Positive Impact Tourism

Commonly, and often unknowingly, the benefits of tourism are heavily weighted in favour of the tourist and the negative effects of travel remain with the planet and the people we meet along the way. Sadly tourism can be rife with exploitation, pollution, waste, land deterioration, community displacement, unfair work standards and more. Its hard hitting to think that the trips we take to sooth curiosities, to achieve dreams, to escape from the day to day can have such a negative impact on local livelihoods. We know that as travellers you want to make responsible choices but it can be hard to find reliable and trusted information when the tourism sector is flooded with unclear and confusing accreditations, certifications, stamps, badges, awards and more. That is one of the problems we aim to counteract, we want to rebalance the benefits of tourism by championing positive impact tourism and set new standards to make it a mutually beneficial industry. 

We have taken a transparent approach on how we select the providers we work with so you can be confident that whilst you are making memories, your travel experiences are contributing to positive change that promotes environmental stewardship and social responsibility.

Positive Impact looks at sustainability in a more holistic way. It steps beyond carbon measurement and looks at factors like access to resource, local challenges, fair working practices and improves local livelihood through local sourcing. It is an all encompassing approach that must support an inclusive effort to better the world. As the challenges and available resources differ country to country, it's not realistic to take a globalised blanket approach to a set of rules. Our framework maintains flexibility, is designed to continually evolve and is adaptable to be market appropriate for the places they intend to serve.